This assessment reveals the bottlenecks limiting your performance and highlights the levers that will create immediate and sustainable growth and impact with your performance.
This test is designed for high performing founders, execs, entrepreneurs and athletes who want to dominate across the board when it comes to their mind, body, business and how they lead.
- It takes just 2 minutes
- It’s completely free
- Receive customised results instantly
This assessment reveals the bottlenecks limiting your performance and highlights the levers that will create immediate and sustainable growth and impact with your performance.
This test is designed for high performing founders, execs, entrepreneurs and athletes who want to dominate across the board when it comes to their mind, body, business and how they lead.
- It takes just 2 minutes
- It’s completely free
- Receive customised results instantly
What some of our clients have to say
Brad
CEO Fosters Builds
Tom
Owner of OCS Performance
Lewis
Senior Manger Group Reward
"Achieving my best across all areas of my life. Whether that be returning to fitness post-pregnancy; preparing for representing Singapore Masters at tournament level; navigating my personal goals within the corporate world.
Will has navigated me through post-pregnancy self-doubt and return to fitness; mid-tournament performance crisis (to successfully showing up in the final); Leadership focus; amongst many other things. Will cares about his clients and he knows what drives me and what drives me off. If you want to push yourself, get involved."
Rachel Flynn
CEO, Newline Asia Services Pte Ltd
I started working with Will and BFP because I wanted to unlock more energy and capacity, both from a sporting perspective but most importantly for my day to day life. I was already in good shape and trained very regularly but suffered from ongoing injuries, consistent pain and inconsistent energy. Like many, I have a busy professional life and combining that with my training interests was leaving me exhausted a lot of the time with little energy for my personal life. I needed a coach who could understand my ambitions; physically, personally and professionally. I also needed them to understand my mindset and how that affects how I approach things.
The BFP team have been a game changer for me. Their holistic approach has allowed me to unlock energy and massively enhance the effectiveness of my time spent training. They helped me to better understand my mind and my body, and what levers to pull. In particular for me a big part has been understanding how my nutrition and rest can be managed to deliver major gains in all aspects: physically, personally and professionally. The have got me injury free and removed the day to day pain and niggles which can make day to day challenging. In addition, they gave me back time because i now spend less time training but achieve far greater outcomes mentally and physically.
The bespoke, personal approach from people who truly know and understand what it is to operate as high performers is inspiring and a great learning. Will is high integrity, honest and does exactly what he says he is going to do, and then some. I cannot speak highly enough BFP and look forward to more opportunities to work together more.
Andrew Stoneham Knott
CEO Miramar Global
"The difference between online and physical training is immense, but I think between us, we have nailed a pleasing medium. The service Will provides is not driven by his ego (and keeps his clients grounded) he's flexible in his approach. I couldn't ask for more.
If you're looking for routine, solid parameters, and specific structure to get fit, strong, and active, regardless of your current state, then a properly prepared individual program that works in bite-sized chunks makes it so much easier to get into it."
Andrew Robertson
Regional Head of Corporate and Investment Bank at Deutsche Bank
"I started working with Will in the autumn of 2024. At the time I was training up to 10-12 times per week, was totally exhausted and overwhelmed managing my career as well as being a single Mum and adjusting to my newly divorced life. I was lucky enough to be selected to play at a major international hockey competition where my reaction to pressure was truly tested, and when my performance did not match my expectations despite all my hard work, I knew something needed to change. I was lucky enough to be recommended Will by a fellow team mate and haven't looked back since.
Apart from the obvious physical benefits, i.e. being leaner and have more muscle tone than ever before, it's the fact that I've been able to achieve this by training significantly less and overall having much more capacity to manage all the different elements in my life. The career side of Will's service has probably been the biggest game changer in my day to day, and I've noticed my ability to manage high pressure environments and stress has increased dramatically.
If you need someone who is 100% on your side and advocating for a range of your needs, whilst looking to stretch the limits of what you're physically and professionally capable of, then Will is an excellent choice to guide you on this journey.
I'm incredibly grateful to Will for being on this journey with me and super excited to see what the next 12 months will bring!"
Kate Williams
Head of Asia at Australian Vintage Limited
Before working with Will, I was overwhelmed by information online regarding training & nutritional advice for the Ironman, all whilst managing a knee injury that prevented me from running 2 months prior to the main event. Will not only got me back on my feet, but helped me to cut through the noise with a detailed personalised training & strength program that transformed my approach to training & nutrition. His unwavering support, wealth of knowledge, and comprehensive resources were instrumental across every aspect of my journey.
Despite my initial reservations about remote coaching, Will’s personalised approach made me feel like I was his only client, completely disproving any doubts I ever had.
Thanks to this legend, I completed the Ironman in just over 12 hours and conquered the Hyrox Pro Doubles in an hour and 4 minutes.
More than just a coach & top bloke, Will empowered me to balance my personal goals with the demands of running a growing business and a charity. His influence has been life-changing, instilling a high-performance mindset that I carry into every aspect of my life. I am profoundly grateful for Will’s guidance, support & encouragement throughout it all, which has not only helped me complete my first ever Ironman but also enriched my personal and professional life beyond measure.
I can honestly say, if you are a fellow business leader who has big ambitions beyond the board room, Will is the only man for the job. He’s opened my eyes to a whole new standard of high performance coaching. Take a bow mate.
Rich Thomas
Co-founder of Moxie people & Working wardrobe
"I turned to Will for Executive Coaching after being appointed in a Senior Leadership role and found myself experiencing self-limitations in my confidence, speaking up, and how to build strong team culture.
We honed my game plan, developed strategies to build my core values underpinned by physical and mental pillars for optimal performance, and created a clear vision to inspire my teams.
Through Will's unwavering mentorship, I not only found my footing in my role, but was recognized with a global 'Leader of the Year' award for my exceptional leadership qualities, authenticity, inclusivity, and commitment to fostering a collaborative environment where every team member's voice is heard and valued."
Michelle Devine
Global Chief Operating Officer - Trust & Fiduciary Services
WILL FODEN.
I’ve been in human performance and leadership for 18 years, in that time I have found that the margin for error for those looking to perform across their mind, body and business is getting smaller and smaller. Elite level leadership and performance isn't left to chance.
The BFP Growth Drivers Assessment has been developed through 18 years in elite sport, high performance consulting and executive coaching. Elite level leadership skills are more than just tactics. With the landscape of business moving at a hundred miles an hour you don't have time to wait and if you break. This test takes 2 minutes and measures against these key areas:
Human Optimisation
Personal Development
Professional Impact
Ownership and Direction
Self Awareness
